SubscribeThe summer season is upon us (at long last I hear everyone say!) and already it’s a little quieter out there as people jet off on holidays before the schools break up.
For business owners it’s always a bit of a juggle this time year; wanting to get away to recharge those batteries, but also at [...]
Month: June, 2010
To automate or not to automate – that is the question!
4 Tips for Coaches, Trainers, and Authors to make the most out of speaking engagements
Being on the speakers circuit, giving regular talks and presentations about your niche areas or even the occasional one-off talk to a group of local people, there’s no denying that any speaking opportunity can provide you with an excellent source of warm sales enquiries.
Nowadays, you can also get yourself on the virtual speakers circuit, presenting [...]
3 steps to increase your sales enquiries when you use PR
Using PR as part of your marketing strategy is another excellent way to generate sales leads.
In addition to bringing in more sales enquiries, I love the fact that (good!) PR can really help you to create or maintain brand awareness which helps you to convert more sales and make more sales. So I think it’s [...]
5-steps to increasing your sales enquiries when you advertise
Placing adverts in good quality, highly targeted publications can be an excellent way of generating sales leads.
This applies to physical publications like local or national magazines, pamphlets etc as well as online vehicles like websites, online directories, social media.
Clearly, identifying the most appropriate advertising vehicle is critical for success and once you’ve selected the right [...]
Is there still a need for a brochure website?
With all my promotion and declaration for loving stand alone lead capture pages, people have been asking me this question!
Is there still a need for a brochure website?
And my answer is a resounding YES! There is definitely a place for brochure websites as part of your marketing strategy and small business owners need to be [...]
Deal Or No Deal? Our fun slant on the game show!
Many of my followers know that I am also a partner in a wine and event management business called Merchants of Vino and we’ve had an absolute blast this week pulling together a brand new wine game based on the concept of the game show Deal Or No Deal!
We’re really lucky that we get to [...]
10 Reasons Why I Love Stand Alone, Lead Capture Web Pages!
I’ve been in business for the last 14 years and I REALLY wish I had discovered this technique when I first started out in business! Mind you, I think things were a lot different back then!
Stand alone, lead capture/generation, web pages (or what we call in the trade, squeeze pages), have until recently, always been [...]
Find out how a technophobe
My other passion – wine!
